CURVY GIRL POP-UP SHOP
// PROJECT 07 //
A 360 marketing campaign conceptualized, directed, designed, and copywritten by L.A. Smith.
The creative aesthetic, typography, and copy for the assets below were all derived from the creation of the digital lookbook shown above.
DIGITAL
social media // email marketing
Social media posts, instagram stories, and email blasts.
VISUAL
design // signage // rendering
Exterior & interior signage with visual directives for easy execution.
Click images to view the index of assets
(2D renderings by L.A. Smith)
package inserts // store coupons
Coupons distributed after the point of sale for customer retention.
PRODUCTION
scouting // creative direction // selection
Photo shoot concept development, strategic planning, execution, and final image selections.
An extensive, shot-by-shot photo shoot guide with 2D renderings of all potential set options.
