FALL FASHION REFRESH
// PROJECT 05 //
A 360 marketing campaign conceptualized, directed, designed, and copywritten by L.A. Smith.
The creative aesthetic, typography, and copy for the assets below were all derived from the creation of the digital lookbook shown above.
DIGITAL
web // social media // email
Website assets designed for both desktop & mobile devices, social media content creation, and email marketing.
VISUAL
design // signage // rendering
Exterior signage with a window directive for easy execution.
(2D rendering by L.A. Smith)
direct mail // coupons
Direct mail marketing variations modified according to demographic segmentation, and in store consumer retention coupons.
PRODUCTION
An extensive shoot guide for 26 separate shots, color-coded according to 8 set locations throughout Hoboken. The guide is 40 pages in total and contains set contingency plans.
