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FEMME LEISURE
// PROJECT 06 //
A marketing campaign conceptualized, directed, designed, and copywritten by L.A. Smith.
// lookbook
The creative aesthetic, typography, and copy for the assets below were all derived from the creation of the digital lookbook shown above.
DIGITAL
social media // email marketing
Social media posts, instagram stories, and email blasts.
package inserts // store coupons
Coupons distributed after the point of sale for customer retention.
// video
PRODUCTION
scouting // creative direction // selection
Photo shoot concept development, strategic planning, execution, and final image selections.
An extensive, shot-by-shot photo shoot guide with mood & pose inspiration.
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